Cody Benson

As Senior eCommerce Coordinator at RackSolutions, I lead multichannel eCommerce operations across Amazon, Walmart, Best Buy, Newegg, and international marketplaces for our product lines, helping drive more than 60% revenue growth. My role spans pricing strategy, profitability modeling, forecasting, international inventory management, SEO, A+ Content creation, and ChannelEngine integrations, all with a focus on improving channel performance and supporting scalable growth. I work closely with Sales, IT, Engineering, Manufacturing, and Executive Leadership to streamline marketplace operations, improve profitability, and increase operational efficiency across the business. I also directly oversee global inventory transfers and intercompany stocking orders to ensure timely replenishment across warehouses in the United States, Canada, the United Kingdom, the European Union, and Australia. Alongside this, I build advanced Excel-based forecasting models and financial reports that support leadership decision-making and purchasing strategy, and I manage eCommerce customer escalations through Zendesk while maintaining a resolution rate above 95%.

As eCommerce Coordinator at RackSolutions, I focused on growing performance across both our direct website and marketplace channels by optimizing product listings, refining keyword targeting, and developing A+ Content that contributed to significant year-over-year growth across Amazon and RackSolutions.com. My work also included managing website optimizations, promotional campaigns, and customer experience improvements to strengthen site performance and support conversion growth. Alongside day-to-day channel management, I conducted financial performance analysis across sales, shipping costs, and advertising campaigns to provide leadership with clearer insight into pricing and marketing strategy decisions. I also collaborated closely with engineering and product teams to launch new SKUs and expand catalog coverage across domestic and international channels, helping ensure our product offerings stayed aligned with demand and growth opportunities.

As Marketing Coordinator at RackSolutions, I played a key role in supporting the company’s eCommerce growth during a major platform transition from Magento 1.9 to Magento 2.0. Much of my work centered on SEO and content optimization, where I conducted keyword research, refined product copy, optimized metadata, and improved site structure to strengthen organic rankings and support higher conversion rates. I also assisted with digital asset management, data uploads, product bundling, and merchandising across both domestic and international storefronts, helping keep product content accurate and organized throughout the migration process. Working closely with both the web development and marketing teams, I helped ensure clean data migration, a smoother launch, and a stronger user experience once the new platform went live.

As eCommerce Analyst at HEXBUG, I managed the brand’s direct-to-consumer eCommerce site while also supporting Amazon marketplace performance across seasonal promotions and holiday campaigns. A major part of my role involved leading promotional bundling strategies and building profitability forecasts in Excel to support targeted holiday sales growth and more informed merchandising decisions. I also optimized Amazon listings through data analysis, keyword research, and content improvements designed to increase organic search visibility and improve conversion performance. In addition, I created leadership-facing profitability reports and performance summaries that helped guide business decision-making and provided clearer insight into channel performance during key selling periods.

As Marketing Intern at VEX Robotics, I supported social media marketing, PPC advertising, and content creation across the VEX Robotics product line to help drive engagement and sales. I also assisted with basic website updates through HTML and CSS adjustments, helping improve eCommerce user experience and online merchandising for the VEX Robotics online store. Beyond digital work, I provided event planning support for large-scale tradeshows, including CES, where I assisted with booth setup, customer interaction, and brand promotion. Working closely with the marketing and sales teams also helped me build strong cross-functional communication skills early in my career.